Brand New Look For Norspace
Shining under the spotlight of the ever-demanding construction and events industries, the comprehensive nature of Norspace’s rental fleet means that it has become a premier provider of site accommodation and modular buildings throughout Ireland.
The company specialises in providing anti vandal cabins, modular buildings, jackleg cabins, welfare cabins, and portable toilets for hire, whether it’s for long-term or short-term purposes, or a more permanent solution. Alongside their expansive range of products, Norspace provides trusted service and reliable delivery in order to ensure timely set-up and support for their customers across the whole of Ireland.
From initial vision to continued fruition, the company has been embarking on an exciting brand ‘refresh’ journey – which was majorly marked with the recent relaunch and overhaul of its website. And with a stream of further brand promotion plans also in the pipeline, the temporary site accommodation specialist looks set to further eclipse its own success.
A JOURNEY THROUGH TIME
Founded 40 years ago, Norspace commenced as a small, locally-focused operation which responded to the escalating demand for flexible and efficient temporary site accommodation. The company’s success was soon set in motion as it became the go-to solution spanning multiple industries – from construction and events, to education and healthcare.
Rooted in its family-run, local origins, Norspace continues to thrive on the values of trust, dedication, approachability, and ultimately a commitment to excellence in all areas of the business.
With an ever-expansive client base and a portfolio of projects in collaboration with some of the most renowned companies across the construction and event sectors, Norspace’s position as a leader in the market across Ireland has been solidified. And it’s this steadiness which sparked inspiration for the company’s brand revitalisation.
Norspace Managing Director, Matthew Smyth, explained:
“Norspace has been around for a long time. We know what we do, we love what We do, and we do it extremely well, and this brand refresh was the natural next step for us. Our product offering is more impressive than ever before, as are the quality of the products and the industries that we’re in. We wanted to visually reflect this and present ourselves as the modern, contemporary professional brand that people want to do business with.”
GETTING THE RIGHT MESSAGE ACCROSS
Before the direction of the company’s new design concept could even begin to be carved out, key conversations had to be conducted internally. Marketing Manager, Aoiffe McConaghy,
who joined the team six years ago, and has headed up Norspace’s brand journey, explained:
“Over 12 months ago, we sat down to define the branding that would reflect our identity and tell our story. We wanted our branding to showcase the full package of what we have to offer, while still honouring the heritage the company was built on. As a result, we’ve kept our familiar colour palette but refreshed it in a way that positions us as a trusted, professional partner for our customers – both today and in the years to come.”
In addition to design solutions, delivery, installation, and maintenance, Norspace customers also benefit from the support of experienced professionals with a customer first approach. It was integral that their brand elevation portrayed these unique attributes.
Matthew commented:
“In this industry, you’re only as good as your last job. At Norspace we pride ourselves on our products, which are strengthened by the services we provide. Our points of differentiation are our reliability, expertise, and knowledge, which compliment our broad spectrum of products. The branding had to reflect this.”
MAKING IT CLICK
Equipped with the refreshed branding and a clear vision, work on Norspace’s website became the primary area of attention. As progress on the platform got underway, there was no doubt that the creation and use had Norspace’s customer requirements at the forefront. Regardless of the customer’s industry role and specific needs, the website was crafted with them in mind.
Aoiffe explained:
“Building our new website was an important step. Our website is a crucial part of business – it often offers a first impression of the business, and can be our customers’ first point of contact. It was therefore key that its standard was strengthened to reflect the quality services and products which we provide.”
Translating these aspirations into the final product, Norspace’s website reflects the strong new look and is a user-friendly source for learning about the company, the products and their services. And, crucially, it is representative of the company’s commitment to, and investment in, their refreshed brand journey and start-to-finish customer experience.
WATCH THIS SPACE
As for the next step on Norspace’s revitalised brand journey? There isn’t just one. Its multipronged approach means that signwriting of Norspace’s vehicles is well underway, as is production of the product stickers, so the new logo will have travelled across the country before long.
Alongside the branding refresh, Norspace continues to invest in its product range. Their products are purpose-built and intended for end use – designed to create comfortable, safe, and practical workspaces for customers. Strong partnerships with supply chain partners, built on years of trust and a shared commitment to quality, contribute to this success.
ALL IN
At the heart of Norspace’s brand refresh – and indeed every step of the business’ journey and offerings – is a team wholeheartedly dedicated to its customers, and striving to exceed their
expectations with every interaction. Just like everything else they do, the Norspace team is embracing this new brand look with open arms and enthusiasm – excited that every facet of the company’s offering propels their customer-first commitment forward.
“We needed to be all in to make the brand refresh happen. All the parts have to work together – the people, the systems, the products – with the overall aim of creating a better experience and better value for our customers. And from a company and team perspective, we are most definitely all in,” emphasised Matthew.